WHAT WE DO

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Welcome Lattice General Trading and Supply Chain

Lattice General Trading and Supply Chain, your ultimate partner in FMCG distributions and marketing. Over the years we had the privilege of working with world's best FMCG brands along with Egypt's and Africa's most valuable brands.
We are committed to supplying customers with the best in terms of quality, price, convenience, and positioning and features. We strive to understand their needs, aspirations and exceed their expectations.We constantly strive to acheive our goals by selecting the highest quality projects, brands, and ventures to ensure all customer needs are met.

Our Mission

At Lattice General Trading and Supply Chain, our mission is to be the unparalleled partner in FMCG distributions and marketing, setting the gold standard for excellence. We are dedicated to delivering top-tier quality, competitive pricing, unmatched convenience, and strategic positioning and features to our customers

Our Vision

Our vision at Lattice is to be the cornerstone of success for FMCG brands, recognized globally for our unwavering commitment to excellence and customer satisfaction. We aspire to be the go-to partner for the world's best FMCG brands, contributing to the success and growth of Egypt's and Africa's most valuable brands.

Our Value

Our customers are at the heart of everything we do. We listen, understand, and exceed their expectations.

Lattice is committed to ;

  Providing an unparalleled service standards across all channels.

  Supporting organizational structure that is capable of delivering the business objectives.

  Building resilience in an uncertain world.

  Managing key customers with set guidelines and to the best interest of the brand.

  Leveraging the strength of the entire organization in negotiations with key customers.

  Anticipating ever-changing customer needs :customers expect their goods to arrive faster.

  Effectively and efficiently promoting brands through flawless execution of activities.

  Evaluating and analyzing all major activities to measure and improve effectiveness.

  Transferring best practices developed in the business.

  Ensuring best-in-class customer service levels that meet the requirements of customers within each channel.

  Providing our partners detailed performance analyses covering channels, customers and locations including market, trade and competition tracking.

Our Brands

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